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'Let us give him a new life!' is the motto of the Day of the Prevention of Residues', axis of the European Week of the Prevention of Waste 2017, that is celebrated from 18 to 26 of November. Humana participates in it actively, organizing different awareness activities about sustainable resources and waste management.
The European Waste Prevention Week (EWWR) aims to mobilize and encourage public authorities, private entities, civil society and citizens to take part in different actions around three themes of action: reduction, reuse and recycling . It also aims to evaluate the impact of actions and communication campaigns based on changes in people's behavior regarding how to consume and manage waste.
During EWWR17 the Foundation will promote the following activities:
As a specialist in preparation for reuse, Humana manages the donations of used clothing and footwear of citizens in order to obtain maximum use of the textile waste, giving it a second life and thus favoring a circular economy model.
Around 9 out of 10 used garments are likely to have a second life through reuse or recycling. Moving from a model of linear to circular economy is essential for the sustainability of the fashion industry and, by extension, for the Planet. Applying an appropriate management in the last part of the life cycle of the textile it is possible to reintroduce it in that cycle, either as second hand garments or like other products.