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Humana gives new identity to three stores in Madrid and Barcelona
15-09-2026
After a couple of weeks closed, three second-hand Humana fashion stores reopened on Monday. The reason for the temporary closure is the refurbishment they have undergone, so that they can show off the identity that Humana launched in 2023 and that all the establishments open since then incorporate. The refurbished points of sale are those of Dr. Esquerdo, 174, and Albufera, 15, in Madrid and Provença, 167, in Barcelona.
Humana has 60 stores in Spain (30 in Madrid, 25 in Barcelona, two in Seville, two in Granada and one in Valencia), a milestone reached after opening 6 new stores in 2025 and three more this year.
The non-profit entity has now focused on the refurbishment of those stores that claimed the new identity launched in 2023. So far there have been three establishments, two in Madrid and one in Barcelona, and possibly some more will also adapt to the standard established with this new identity.
The image that our new stores have been sporting from 2023 onwards includes a more modern interior, with new chromatic details, a more careful interior design, new checkout backs, signage and signage and, in general, a better design, accompanied by messages and concepts related to sustainability, fashion and social purpose. In short, it is about improving the customer experience and also the work experience of the staff.
This image was premiered with the refurbishment, three years ago, of our second-hand clothing store at Alcalá, 171, in Madrid.
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