Today Humana opens a new used clothing store in Madrid. It is located on Calle Cartagena, 117, in the district of Prosperidad.
This new shop is the 20th in the capital and the 40th in Spain. Secondhand fashion network Foundation has grown rapidly since the first store opened in Madrid in the Paseo de las Delicias, 55, in 1998. Since then, the will of Humana has been promoting the acquisition of second-hand clothes quality and at affordable prices and thereby generate funds for development cooperation and community support.
The new establishment, the third to open in Madrid this year, has an area of 220 square meters of exhibition space and exhibits a wide range of more than 6,000 men and women clothing, accessories and children's clothing. Customers can buy both the latest trends and unique garments impossible to acquire elsewhere. And all at an affordable price.
More than a million customers secondhand
It promotes human clothing second life as a pillar of sustainable fashion. Secondhand clothing supply has increased in Spain in recent years, following a trend arrival of several countries in Northern Europe. Different reasons behind this boom: the affordable prices, the interest in vintage and sustainable fashion, and strengthening responsible consumption values or social conscience.
In 2015, the number of customers of the Humana stores in Spain totaled 1.2 million (14.6% more than the previous year). The Foundation has a network of 40 stores, through which encourages responsible consumption (not to the already made more sustainable garment), helps protect the environment and generates funds for its programs of cooperation and support local.