More sustainable fashion in the heart of the city of Madrid: new Humana store

18-07-2022

Humana today opened a sustainable fashion store in the heart of Madrid, at Plaza de Tirso de Molina, 13, very close to the emblematic Puerta del Sol. It has the usual sections of Humana stores for the whole family: women, men, children and home textiles.

With this there are already 23 Humana stores in Madrid and 47 throughout Spain.

Last year, 1.97 million people bought a total of 5.8 million garments and accessories at the Foundation's establishments. Six out of ten customers say that when they buy an item of clothing at Humana stores, they do not need to buy it at another conventional point of sale. This replacement rate confirms the environmental value of reuse and the promotion of the prevention of textile waste and the circular economy. All this within the framework of the social economy.

Second-hand fashion is, at the same time, the most accessible door to sustainable fashion. Since the most sustainable garment is the one already manufactured.

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