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Humana and Coleo present a 100% recycled bag, on sale in shops in Barcelona
16-03-2026
Customers at our second-hand fashion shops in Barcelona can now purchase a 100% recycled textile bag, thanks to our collaboration with Coleo. There are 1,500 bags available for sale at a price of 5 euros. 100% of the profits from the sale of the bags will go towards our social programmes.
This project is an example of collaboration between actors in the textile waste value chain; in this case, between an expert in preparation for reuse and an expert in recycling. With 39 years of experience, Humana is a pioneer in textile waste management, while Coleo, founded in 2013 in Mataró (Barcelona), specialises in textile waste recycling.
The bag is 100% recycled. A quarter of its composition comes from used textiles deposited in the organisation's containers that could not be reused but could be used as raw material.
‘It is an example of circularity at the local level, with a remarkable design and added value for the customer. This action has a clear environmental, economic and social impact,’ explains Rafael Mas, Director of Projects and Institutional Relations at Humana, adding that the two actors involved ‘seek to advance circularity.’
‘Being able to carry out this initiative with Humana is proof that collaboration between entities in the value chain is key to the industry's transition to circular models,’ says Nacho Bueno, Marketing Director at Coleo.
With the slogan ‘This bag is much more than a shopping bag, it is a statement of intent loaded with style and message,’ Humana is selling 1,500 units in its 25 shops in Barcelona at a price of 5 euros. ‘It is an achievement to make a bag available to customers at that price and with that quality and design,’ says Mas.
